5M Ventures is a French investment fund specialized in “Media for Equity”, an investment model which offers young startups media visibility in exchange for equity. Attracted by this innovative financing model, Pentalabbs decided to inject capital in the 5M Ventures French pioneer starting with July 2014.
Founded in 2012, 5M Ventures offers high-growth startups the possibility to finance their communication campaigns by means of its partner media groups in exchange for a share of their capital.
Thanks to its investment capacity in advertising spaces, equal to a gross amount of 15 million euros, 5M Ventures has invested in 3 innovative startups: E-Loue (property rental site for individuals), JobAroundMe (job offer geolocation application), Youboox (community platform for free and unlimited digital reading).
Therefore, Pentalabbs has indirectly become a shareholder of these 3 startups.
5M Ventures plans to invest 30 million euros in the B2C startups in the next four years and generally make 10 investments per year.
Christophe Montague, CEO of 5M Ventures: “Media for Equity generates strong interest in France and we receive a sustained high-quality deal flow. We thank our investors, renowned in their field of expertise, who believe in our innovative model and growth projects.”
*** Learn more about Services for Equity and discover what any digital startup may benefit from!