Bluefox

Located in Silicon Valley in the incubator Plug and Play, the startup Bluefox, led by Guillaume de la Tour, has developed an innovative concept that detects the mobile phones in a defined space, without app, without opt-in and without log in. This allows the Bluefox B2B client to know how many people are present in a specific space (public spaces, shops, retail, home, etc.), and where are they located exactly. The solution also allows to assign each phone a cookie, thus offering the opportunity to combine a phone to a purchase act and get precise statistics on consumption and loyalty of a user for a given brand.

Bluefox can either be introduced as the Google Analytics for physical locations since its technological solution detects all mobile phones in a physical location, analyze traffic in real-time and influence sales and profitability by initiating actionsoptimize the sales force of a company by recommending a multitude ‘actions associated with each situation.

OUR INDUSTRIAL AND STRATEGIC CONTRIBUTION

Pentalabbs partnered with Bluefox as a Strategic Industrial Partner and invested in IT for Equity to provide to the startup all the vital technological resources for the proper development and maintenance of the solution.

MORE INFO

Website: http://bluefox.io/
Facebook: @BlueFoxIO
Twitter: @BlueFoxIO

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