Located in Silicon Valley in the incubator Plug and Play, the startup Bluefox, led by Guillaume de la Tour, has developed an innovative concept that detects the mobile phones in a defined space, without app, without opt-in and without log in. This allows the Bluefox B2B client to know how many people are present in a specific space (public spaces, shops, retail, home, etc.), and where are they located exactly. The solution also allows to assign each phone a cookie, thus offering the opportunity to combine a phone to a purchase act and get precise statistics on consumption and loyalty of a user for a given brand.
Bluefox can either be introduced as the Google Analytics for physical locations since its technological solution detects all mobile phones in a physical location, analyze traffic in real-time and influence sales and profitability by initiating actionsoptimize the sales force of a company by recommending a multitude ‘actions associated with each situation.